About

Sophie Haidukevich

Senior Product / UX-UI Designer · 7+ years

I build products that survive contact with real users and business metrics. I combine research, prototyping, design systems and clean handoff. I have worked across startups, agencies and in-house roles, B2B and B2C, web and mobile.

Experience

  1. Dec 2023 — May 2025

    Senior Product Designer

    Startup Studio · Tashkent

    New product launch from zero. Onboarding 17% → 58%, retention rate 63%, +18% on key CTAs. Design system with dark mode and Figma Local Variables.

  2. Jun 2022 — Dec 2023

    Senior Product Designer

    Quality Motors · Moscow

    B2B wholesale platform redesign. Conversion to first order: 6% → 23%. Registration shrunk from 11 to 4 steps. Web vs phone order share: 30% → 71%.

  3. 2020 — 2022

    Product / UX Designer

    Outsourcing · Brest

    B2B products, learning platforms, dashboards. Worked with international teams, full cycle from research to handoff.

  4. 2020

    Product Designer

    Editale · Brest

    Prototypes and design system for a mobile app. Parallel iOS / Android support.

  5. 2018 — 2020

    Web Designer

    Logo.by

    Corporate sites, landing pages, brand guidelines.

Capabilities

  • Product discovery & research
  • User interviews
  • Wireframing & prototyping
  • UI design (mobile + web)
  • Design systems & tokens
  • Local Variables, dark mode
  • Handoff (Figma Dev Mode)
  • Product analytics literacy

Education

  • SkillBox Product Design
  • Contented UI Design