Quality Motors
Quality Motors · Moscow
Redesign of a B2B wholesale platform — catalogue, registration, dealer cabinet. Conversion to first order grew 3.8×.
Product · UX/UI · Design Systems
I design product experiences that move the numbers.
Sophie Haidukevich — Senior Product Designer. 7 years across B2B, mobile apps and design systems. Based in Brest, working remotely.
Numbers from the last 3 years
6% → 23% Conversion to lead Quality Motors
17% → 58% Onboarding activation Startup Studio
+18% CTR on key CTAs Startup Studio
7+ years Of practice Senior level
Featured work
Recent case studies
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Startup Studio
Startup Studio · Tashkent
Brand-new mobile product launch. Onboarding 17% → 58%, retention rate 63%, +18% on key CTAs. Design system with dark mode and Local Variables.
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Editale Mobile
Editale · Brest
Prototypes and a design system for the Editale mobile app. Parallel iOS and Android support from a single source of truth.
Short version
A designer who reads analytics and pushes back on PMs.
I lead product design end-to-end: research, prototyping, design systems, dark mode, Local Variables in Figma. Worked with B2B platforms, mobile startups and education products across Moscow, Tashkent and Brest.
More about meTrusted by
- Quality Motors
- Startup Studio
- Editale
- Logo.by
- Outsourcing
Testimonials
What collaborators say
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Sophie ran five dealer interviews and rewrote our product brief in a week. Three months after release we stopped measuring conversion in tenths of a percent.
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A rare designer who reads analytics before designing, not after. The design system landed on Flutter without surprises — handoff took a week instead of the usual three.
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Calm, argument-driven, not afraid to push back on PMs when she has the data. That is rare.
Got a product whose numbers need to move?
Tell me about it — I reply within 24h on business days.